In this project, our mission was to craft a compelling narrative for a bespoke spirits brand, with the freedom to explore any direction as long as it possessed strong character. My search for the perfect story led me to the exhilarating world of salt flat racing. Motorists have been racing across these iconic salt flats since the early 20th century, often etching their names into history.

Through my research, I discovered that salt flat racing holds a unique status as the pinnacle of luxury within the motorhead community. This became the heart of my narrative.

One of the key challenges in this design was striking the right balance between precision, innovation, and style. The bottle needed to convey the daring attitude of every driver that hits the salt, while maintaing the sleek, streamlined design of the racing world.

Each bottle stands as a testament to the relentless pursuit of excellence, capturing the essence of speed, style, and unyielding innovation.