introducing
Mady Jimenez, a designer by day, fan-girl by night. Her introduction to the design world began as a passionate fan of a popular boyband where she channeled her passion visually. Through sharing her designs online, Mady learned how design has the power to connect and impact the communities around her. This enthusiasm continues to drive her work, often grounded in place, culture, and history.
Born in the deserts of Palm Springs, California, the valley emphasized the importance of maintaining the legacy of a past time. History is the heartbeat of the city, so it was only natural that she become a child of this kind of preservation.
When she found herself settled on coastal shores of Orange County, her creative identity began to take shape. These environments would go to impact her style as a designer: the classic, cool, and laid-back air of California living blended with the deep, cultural history embedded within the area.
As a heritage designer, her work values the impact of vintage revival and the preservation of print in a digital age. The heart of her design is bridging the tactile and digital world with intention.
Take a step into her universe, a world entirely of her own.